Aug 26, 20080
The Black List Combines Filmmaking and Indie-Inspired Brand Building
The film and multimedia project The Black List is terrific idea. It looks like it very nicely combines documentary filmmaking, social media/web 2.0, and good old fashioned brand building. You can catch the first film installment on HBO, if you did not see it at Sundance or SXSW.
Here is some background information:
Project Overview
The Black List Project was conceived of by photographer/filmmaker Timothy Greenfield-Sanders with Elvis Mitchell, public radio host and former New York Times film critic. It consists of a number of components including a film, a book, a traveling portrait exhibition and an educational initiative. The project was produced by the media collective Freemind Ventures. The idea was to interview, film and photograph prominent African Americans of various professions, disciplines and backgrounds. These stories and insights on the struggles, triumphs and joys of black life in this country would work toward re-defining “blacklist” for a new century in the process.
The media coverage has been very positive and The Black List brand is being launched successfully. In addition to the film (and upcoming DVD), the book will soon be on sale.
To see a well-executed and multi-faceted campaign, take a look at their web presence and marketing:
- The Black List on Facebook
- The Black List on MySpace
- The Black List on YouTube
- Who’s on Your Blacklist http://www.whosonyourblacklist.com/
- The Black List Project http://www.blacklistproject.com/
- Their blog http://blpvideo.blogspot.com/
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