Harsh Times In Spite of Film Festival Acquisition Deal
Philippe Martinez, a newcomer to Hollywood, won the film by outbidding seasoned art-house studios and by gaining the trust of the movie’s writer and first-time director, David Ayer, who had financed the film by mortgaging his own house.
“I thought, ‘We can be neophytes together and reinvent the system,’ ” Mr. Ayer said in an interview last week at his Silver Lake office, where a folded and framed American flag hung behind his desk.
But the system, he has since learned, is not so easily reinvented. Now, “I want the warm, loving embrace of the studios,” he said. “Studios are the way they are for a very good reason.”
More than a year after Toronto, “Harsh Times” is just making its way toward a Nov. 10 release, with scant public awareness, a nest of tense financiers and a handful of abandoned release dates in its wake. …
The complications over “Harsh Times” — which at first light had some festivalgoers talking Oscar for Mr. Bale — are symptomatic of the perilous road that Hollywood newcomers and independent producers face. Almost everyone involved was new to some aspect of the business: Mr. Ayer was a first-time, self-financing director, Mr. Martinez a brand-new distributor who promptly handed over actual distribution to the newly pared-down MGM.
Read the full story at the New York Times [subscription required]: http://www.nytimes.com/2006/10/26/movies/26hars.html
This article in the New York Times discusses the financing and distirbution of Harsh Times, from first-time director David Ayer and starring Christian Bale. I think it underscores the point that obtaining an acquisition deal, seen by many filmmakers as the end of the journey, is in many ways just the beginning.
Casting a major star in the film, and getting a $4M acquisition deal, has not automatically led to a lucrative film that enables investors to recoup their investment and turn a profit.





