Most Profitable Film of 2006 is Pirates/Dead Man’s Chest
What was the most profitable film release of 2006? It all depends on how you measure profit.
As the blog BizofShowbiz reports:
In the category of the most widely released movies for 2006, the most profitable movie of the year was surprisingly “Ice Age: The Meltdown,” which beat out what most thought would be the leader “Pirates of the Caribbean: Dead Man’s Chest.”
http://www.bizofshowbiz.com/2007/01/ice_age_most_profitable_film_of_2006.html
This is based on the 2006 Kagan Profitability Report that the Holllywood Reporter’s Paul Bond discusses in his recent article. http://news.yahoo.com/s/nm/20070119/media_nm/profits_dc_1
While Kagan does a great job with their profitability index, they exclude several key elements of production cost (because they are extremely difficult to estimate.) Distribution fees, profit participations (points), overhead allocations, and the cost of financing (interest charges) do not make it into Kagan’s calculations.
Based on the gross profit percentage, it is likely that Little Miss Sunshine would take the crown. However, if we look at total profit in dollar terms, I have no doubt that Pirates of the Caribbean: Dead Man’s Chest would be ranked first. With 15.1 million units of DVD sold and box office of over $400 million in the U.S. alone, the revenues were tremendous. While the participations and residuals were no doubt costly, the profitability of DVD would propel this title ahead of the others.
The truly interesting question is to look at the profitability of a film like this from different perspectives. The profit picture for the studio (Walt Disney Company: DIS), is very different from that of the other profit participants (such as the key talent or the film’s producers.) One difference is that Disney earns a distribution fee and receives the overhead allocations, adding revenues to its coffers. On the other side of the ledger, these items are costs to the profit participants.




