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Tribeca Unveils Ambitious Online Film Distribution: Reframe

The Tribeca Film Institute, financed by the MacArthur Foundation, is beginning to digitize and deliver films from indie documentary, foreign, and experimental filmmakers. It will be interesting to see if this takes off or not.

Hoping to launch a viable new revenue stream for a wide swath of independent films and filmmakers, the Tribeca Film Institute has unveiled Reframe, a curated online outlet with its sights set on filtering some 10,000 films and videos via the Internet.

[Executive Director]Newman added that he is not necessarily looking for new work that is just hitting the film festival circuit, but rather is hoping to lure filmmakers who have a library of content for which they already own the rights. More details on what Newman vows will be a “transparent” deal structure is available on the website. Reframe is covering the digitizing costs for work available in video format and providing a master to the filmmaker, while work originating on film can be digitized at a discounted cost.

http://www.indiewire.com/biz/2008/06/digital_revenue.html

Written by Lena McCauley, Wellesley College student

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