Build an Audience Database and Fund Your Film
Great post from the CinemaTech blog:
- The Audience Database
It seems that one of the most important assets for a filmmaker in the 21st century isn’t going to be a camera, a great casting director, a well-connected producing partner, or a relationship with a distributor. (Though all those things are nice to have.) It’s going to be the audience database: a collection of the e-mail addresses and ZIP codes of the people who’ve seen your previous movies, purchased them on DVD or as a download, or expressed interest in your work.
Arin Crumley and Susan Buice, the filmmakers behind `Four Eyed Monsters,’ are already converts. By accumulating enough e-mail addresses and ZIP codes of people who wanted to see their movie this year, they were able to arrange 24 theatrical screenings of `Monsters’ in September, which netted $13,000 in combined box office. “We have this audience base,” Crumley said, “and we know how to communicate with them.”
This is a very insightful post. Go read the rest!
We will be posting an article in the next week about using online strategies to build a following for your film. In the meantime, check out this cool online promotional feature:
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