Film Funding Blog

20th Century Fox has unveiled a new division — FoxFaith — created to acquire and distribute “morally-driven, family friendly programming,” according to its Web site, which explains, “to be part of FoxFaith, a movie has to have overt Christian content or be derived from the work of a Christian author” http://abcnews.go.com/Entertainment/story?id=2472082&page=1

Film distributors have always distributed speciality titles. This effort is indicative of the next wave of niche marketing in the film business. Be sure to visit the FoxFaith website. They are also establishing a club/loyalty program as part of the marketing plan.